The problem Google faces is that, at the end of the day, it’s running an auction.
See the article here:
After Recent Revenue Grabs, Won’t Google Be Right Back Where It Started?
After Recent Revenue Grabs, Won’t Google Be Right Back Where It Started?
After Recent Revenue Grabs, Won’t Google Be Right Back Where It Started?
Ford Retains Confidence in Facebook Ads as GM Quits
Ford Retains Confidence in Facebook Ads as GM Quits
Make Second Tier Search Engines Part of Your Lead Generation Strategy 
After Recent Revenue Grabs, Won’t Google Be Right Back Where It Started?
After Recent Revenue Grabs, Won’t Google Be Right Back Where It Started?
The problem Google faces is that, at the end of the day, it’s running an auction.
More:
After Recent Revenue Grabs, Won’t Google Be Right Back Where It Started?
Ford Retains Confidence in Facebook Ads as GM Quits
Automaker tells ClickZ it will continue advertising on the social site. While General Motors may halt Facebook advertising, according to a Wall Street Journal story today, Ford has a different attitude toward paid promotions on the social site.
See the article here:
Ford Retains Confidence in Facebook Ads as GM Quits
Ford Retains Confidence in Facebook Ads as GM Quits
Automaker tells ClickZ it will continue advertising on the social site. While General Motors may halt Facebook advertising, according to a Wall Street Journal story today, Ford has a different attitude toward paid promotions on the social site.
See more here:
Ford Retains Confidence in Facebook Ads as GM Quits
Make Second Tier Search Engines Part of Your Lead Generation Strategy
Google and Bing can only get you so far. If you work in an extremely competitive industry you may find yourself paying anywhere from $30 to $50+ per click. Working with second tier engine/networks can provide an abundance of traffic at a low cost.
Excerpt from:
Make Second Tier Search Engines Part of Your Lead Generation Strategy
Make Second Tier Search Engines Part of Your Lead Generation Strategy
Google and Bing can only get you so far. If you work in an extremely competitive industry you may find yourself paying anywhere from $30 to $50+ per click. Working with second tier engine/networks can provide an abundance of traffic at a low cost.
Go here to see the original:
Make Second Tier Search Engines Part of Your Lead Generation Strategy
PPC Warfare: Get Out of the Trenches & Gain a New Strategic Perspective
Sometimes you need to take a step back and review the PPC battleground from afar. Extract yourself from keyword-level analysis and take-in the bigger picture. Here are some motivational and rejuvenating tactics to help get you back on track.
Read the original here:
PPC Warfare: Get Out of the Trenches & Gain a New Strategic Perspective
PPC Warfare: Get Out of the Trenches & Gain a New Strategic Perspective
Sometimes you need to take a step back and review the PPC battleground from afar. Extract yourself from keyword-level analysis and take-in the bigger picture. Here are some motivational and rejuvenating tactics to help get you back on track.
Visit link:
PPC Warfare: Get Out of the Trenches & Gain a New Strategic Perspective
Multi-Channel Ads: The Importance of ‘Scent’
TV or Mass Media ads create awareness and possible interest, so PPC, display or Facebook ads should pick up where the other ads leave off. But they can’t pick up anything unless they also carry a “scent trail” of keywords, terminology, and imagery.
Originally posted here:
Multi-Channel Ads: The Importance of ‘Scent’
Multi-Channel Ads: The Importance of ‘Scent’
TV or Mass Media ads create awareness and possible interest, so PPC, display or Facebook ads should pick up where the other ads leave off. But they can’t pick up anything unless they also carry a “scent trail” of keywords, terminology, and imagery.
Originally posted here:
Multi-Channel Ads: The Importance of ‘Scent’
